Underwear for Women and Famous Celebrity Endorsement, Does it Grow Unit Sales?
With the lingerie market stuffed with a substantial range of womens underwear brands ranging from low cost and inexpensive to designer and premium designer, the fight for market share is actually now growing harder.
The underwear market including swimsuits and knickers is worth over 2 billion pounds within Great Britain. With such a big market the number of brands who are using celeb endorsements have noticed an uplift. The latest female celebs to put their face and bodies to womens underwear brands include Melanie B from the original Girl Power group the Spice Girls, Katie Price and former singer Louise Redknapp.
Mel B signed a year long contract with the popular brand Ultimo for a vast half a million pounds. The stunning Melanie B has been in the gym to show off her chiselled six pack in the press photographs for the new range of ultimo womens lingerie. Melanie B follows in other well known celebrity footsteps. Another famous pop star that modeled for a womens underwear firm is the stunning Louise RedKnapp, she modeled for Triumph. The hike in lingerie sales for the bra brands using female celebrities to endorse their products have worked. Buy yourself a bikini and show off your body like the celebs.
A lingerie endorsement will work well when the underwear firm matches itself up with a celeb who has the same beliefs and values and is a compatible match to the product and the lingerie brands target market audience.
