4g and Xavier Buyse
With 3G coming of age finally, or the 3rd generation of cell phone internet on peoples mobile there has been a gigantic growth in customers using mobile devices to access the world wide web and with that a multitude of businesses have moved in to cement their position. One such entrepreneurial character being Xavier Buyse whose rapidly growing company ADS media is enlarging at a significant rate as the industry for mobile advertising continues to develop. With the growth of the 4th generation of mobile internet connectivity rapidly approaching this space looks set to mature even further in a relatively short period of time.
With the news that Google is set to buy Admob things could really hot up in the mobile ad market, with Google like Xavier Buyse @ ADS Media clearly noticing an opportunity which cannot be missed. The development of this space is also evident in the burgeoning market for mobile touch screen devices which ADS Media’s CEO Xavier Buyse will hope continues. Touch screen being synonymous primarily with the iPhone which has outperformed every other phone in the space with its sexy design and intuitive interface. In such a quickly growing industry though there is nothing to say that this trend will continue as other businesses see the opportunity to carve themselves a piece of the action.
This is evident in the amount of other mobile phone manufacturers launching their own response to the Apple iPhone. However no one has managed to develop the ubiquitous ‘iPhone killer’ just yet, with sales of Googles own mobile device running on Android not quite matching up to the phenomenal sales of the iPhone. One interesting question is whether an increasing amount of mobile ads could perhaps inhibit the development of the industry as a whole as people become tired of ever more resourceful ways advertiser sell their products. At this stage the market is still in its infancy and mobile ads are not overly intrusive, usually just consisting of a pop up at the top of the screen which is relatively small.
It would be a truism to mention that the mobile advertising industry will have learnt some valuable lessons from digital advertising on the internet in terms of what people are responsive to and what they aren’t. From a creative standpoint mobile advertising poses a new issue, being that you only have a very small area to be able to create anything, usually not enough for an image but only a minimal segment of text writing, similar to paid search results in Google.
What is critical is that competing businesses to Admob consider their position extremely carefully and observe Admobs every move as now they are being bought by Google will soon be under Googles wing, the number one search engine for internet users it is a given they are going to make the most their power to try and out play their competitors in every which way way they can.
